Pilot Project Brewing

Beer Can Design Competition

This project is a collaboration between Pilot Project Brewing, Craft Beverage Warehouse, UW Milwaukee, the Milwaukee Panthers, and the Peck School of the Arts. The goal is to create a Panther Pale Ale that promotes UW Milwaukee and supports the university through a portion of sales, which will fund student scholarships. The project provides Peck School of the Arts students with real-world experience and portfolio-building opportunities. The beer will be sold locally for a limited time, with a focus on promoting the Milwaukee Panthers brand. Targeting adults 21+ who are fans of the university, alumni, and the local community, the project includes branding design, a social media campaign, and events.