New Era

Rebranding

This project reimagines and reinvents an existing national or international brand, aiming to create a distinctive visual identity that reflects its core beliefs, values, and mission. By considering the brand’s history and cultural impact, the redesign seeks to align its visual language with an evolving identity while staying true to its foundational principles. The process explores innovative design approaches to create a refreshed brand presence that connects with contemporary audiences. Ultimately, the project demonstrates how design can transform and reframe a brand, making it both timeless and modern.